SSBI LifeExecutive Cockpit

Strategy & Goals

SBI Life's stated priorities — the four strategic pillars — turned into measurable goals, each owned and wired to the view that moves it.

SBI Life Insurance Company Limited · FY26 (Mar'26, audited anchor)
India's #1 private life insurer by Individual NBP (25.5% private share) & IRP (22.9%)
29,344 employees · 1230+ own offices · 9 bancassurance partners
Executive read· the answer, then the moves

8 of 10 goals are on track at 91% average progress to target, but 2 are behind — concentrated in Product-Mix Shift & Protection, Persistency, Embedded Value & Capital Strength. Pull the laggards back to plan before they break the 10-goal pillar thesis.

8 of 10 goals on track · 91% avg progress to target · 2 behind

Do now — ranked by urgency
  1. 1
    Recover "Lift VNB margin via non-ULIP mix"Watch
    Why it matters

    VNB margin sits at 27.5% vs a 29% target (95% of plan) — a core pillar off trajectory.

    What's driving it
    • VNB margin 27.5% → 29% target
    • Pillar: Product-Mix Shift & Protection · status Behind
    FYI

    Owner: Prithesh Chaubey

  2. 2
    Recover "Recover 61-month persistency (COVID cohorts)"Watch
    Why it matters

    61M persistency sits at 58.1% vs a 65% target (89% of plan) — a core pillar off trajectory.

    What's driving it
    • 61M persistency 58.1% → 65% target
    • Pillar: Persistency, Embedded Value & Capital Strength · status Behind
    FYI
    • Owner: Abhijit Gulanikar
    • Furthest from target of all goals
🛡 Protection & Annuity-led growthStep 1 of 7 · the four pillars & OKRs the plan rests onValue Creation PlanAll journeys
🌐 Enterprise 360 modules· on Strategy & GoalsBrowse all 31 views ▾
● LiveBuilt forChairman / Board· are we on our stated planFunction owners· their goal, their numberInvestors· thesis execution & shareholder value

SBI Life runs on four strategic pillars — Profitable Growth (APE & VNB), Product-Mix Shift & Protection, Distribution Reach (Bancassurance & Agency) and Persistency, Embedded Value & Capital Strength. This is the layer that connects all 10 goals to the views: every objective has an owner, a target, a live number, and a one-click path to act.

Data backing: goal (OKRs) · live KPIs from every 360 · SBI Life strategy (public) · value-creation plan
10
Goals tracked
across 4 strategic pillars
8
On track
at/above target trajectory
2
Behind
need attention
91%
Avg progress to target
weighted equally
The four pillars

SBI Life's core priorities

Profitable Growth (APE & VNB) · Product-Mix Shift & Protection · Distribution Reach (Bancassurance & Agency) · Persistency, Embedded Value & Capital Strength — the engine of the strategy.