SSBI LifeExecutive Cockpit

Control Tower

The apex — one cross-enterprise command center. Sense what changed, decide the highest-impact moves, act across every domain.

SBI Life Insurance Company Limited · FY26 (Mar'26, audited anchor)
India's #1 private life insurer by Individual NBP (25.5% private share) & IRP (22.9%)
29,344 employees · 1230+ own offices · 9 bancassurance partners
Executive read· the answer, then the moves

₹2.51k Cr of value and ₹1.67k Cr of cash are in play across the enterprise right now — concentrated in ₹47.50k Cr of product-family GWP in programs still landing and ₹125 Cr of premium past the grace period. Run the ranked queue top-down: cross-sell protection & annuity, land the product & digital programs, then recover the past-grace premium to lift free surplus.

4 of 6 headline metrics improving vs prior · still off target: Gross Written Premium (GWP) ₹1,01,290 Cr vs ₹1,10,000 Cr, Growth + Margin (APE growth + VNB margin) 40 vs 42, Value of New Business (VNB) ₹6,670 Cr vs ₹7,600 Cr

Do now — ranked by urgency
  1. 1
    61-month persistency dipAct now
    Why it matters

    Targeted renewal & win-back on 2020-21 cohorts; monitor structural read-through.

    What's driving it
    • 61M persistency
    • Signal: Alert
    FYI

    61M persistency 58.1% (−550 bps) — COVID-era (2020-21) cohorts lapsing at 5 years; management flags non-structural.

  2. 2
    Save the at-risk renewal book (lapse win-back)Watch
    Why it matters

    ≈ ₹7.30k Cr prize — the persistency & renewals move with the highest dollar impact in its domain.

    What's driving it
    • Persistency & Renewals · defend
    • ₹7.30k Cr at stake
    FYI

    Owner: Distribution · Persistency

  3. 3
    ULIP concentration in the mixWatch
    Why it matters

    Accelerate Non-Par savings, annuity & protection to lift VNB margin 27.5%→29%+.

    What's driving it
    • Product mix
    • Signal: Alert
    FYI

    ULIP ~60% of APE / ₹46,000 Cr GWP — margin-diluting vs peers; deliberate shift to non-par / protection under way.

  4. 4
    Regulatory reset in playWatch
    Why it matters

    Re-price non-par, exploit low cost ratio, prepare for Bima Sugam & health/composite readiness.

    What's driving it
    • Regulation
    • Signal: Alert
    FYI

    GST-exemption, surrender-value norms, Bima Sugam & EoM reshaping economics; composite-licence pending.

🔁 Operate the book (persistency & claims)Step 1 of 5 · sense the cross-enterprise signalsAI AgentsAll journeys
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● LiveBuilt forMD & CEO· run the whole company liveExec team· one prioritized action queueBoard· state, risk and what's moving

The single pane that sits over every 360. It reads them all across the five towers — New Business & Mix, Product-Mix & Margin, Cash & Collections, Persistency & Renewals, Cost & Reinsurance — ranks the moves by rupee impact, and shows what changed: ₹2.51k Cr of value and ₹1.67k Cr of cash in play across the enterprise right now.

Data backing: every governed domain — kpi · premium · segment · renewal book · new business · channels · alert · signal
LiveState of the enterprise
GWP
₹101.29k Cr
▲19%
VNB
₹6.67k Cr
27.5% margin
Renewal premium
₹58.74k Cr
58% mix
Collection days
14d
tgt 12d
Solvency
1.9x
floor 1.50x
Growth + margin
40
tgt 42
Sense

What changed — external signals

News & IRDAI / Exchange-filing triggers that create demand or risk.

GST 2.0: individual life & health premiums made GST-exempt (22 Sep 2025) · Individual Savings (Par & Non-Par) · 2026-05-20
Revised surrender-value norms in force (1 Oct 2024) — higher early SSVs · Non-Par Savings & Annuity · 2026-04-30
Private life peers' FY26: HDFC Life +8%, ICICI Pru +1%, Axis Max +19% · Protection & Group · 2026-04-25
Bima Sugam (insurance electronic marketplace) rollout gathers pace · Brokers & Corporate Agents · 2026-04-22
SBI Life FY26 results: APE +13%, VNB margin 27.5%, solvency 190% · ULIP (Unit-Linked) · 2026-04-22
Market Intelligence →
Sense

Smart alerts

AI-detected, persona-routed across the enterprise.

ULIP concentration in the mix
CEO · Product mix
Watch
Bancassurance moat compounding
CEO · Distribution reach
Opp
PAT optically flat on one-offs
CFO · PAT normalization
Watch
Capital strength well above floor
CFO · Solvency ratio
Opp
Total cost ratio up 90 bps
CFO · Total cost ratio
Watch
61-month persistency dip
BOARD · 61M persistency
Risk