SSBI LifeExecutive Cockpit

Location & Network Intelligence

SBI Life's real footprint — zone hierarchy, product families, and the Policy-Admin data-grain reality (which zones report actuals vs region-level).

SBI Life Insurance Company Limited · FY26 (Mar'26, audited anchor)
India's #1 private life insurer by Individual NBP (25.5% private share) & IRP (22.9%)
29,344 employees · 1230+ own offices · 9 bancassurance partners
16
Zones mapped
1250+
Own offices
4
Regions
55%
GWP at zone-grain
91%
Weighted data coverage
The roll-up data challenge

Can we see every zone at zone grain? Not yet — and here's the honest map

Zones on the Policy Admin System post transactions at zone level; newer/project clusters still record at area/region. The view labels each so actuals are never confused with estimates.

Zone-grain actuals6 zones
₹55,290 Cr
55% of mapped GWP

Zones on the Policy Admin System — every transaction booked at zone/office grain. Trust as-is.

Policy-Admin-allocated7 zones
₹37,000 Cr
37% of mapped GWP

Migrating zones & channel desks — some postings still land at area level; allocation disaggregates them to zone using office counts, agent headcount and policies-in-force.

Region-only (estimate)3 zones
₹9,000 Cr
9% of mapped GWP

Newer/project clusters — recorded only at region/area on legacy systems. The zone figure is a modeled estimate until cutover.

How the cutover closes the gap

1 · Resolve the zone. Match legacy office IDs, family names and addresses (Andheri office = Unit 4021 = West zone) into one golden zone record — you can't roll up what you can't match.

2 · Tag the grain. Every transaction carries its recording level (zone / area / region) and a confidence score, so the view shows actuals vs estimates instead of pretending they're the same.

3 · Disaggregate. For area-level postings, a driver model splits the total to zones by office headcount, agent counts, policies-in-force and premium — weights learned from on-Policy-Admin zones where both grains exist during cutover.

4 · Reconcile & learn. Allocated zone sums must tie back to the area total; anomalies and duplicate channel / partner records get flagged. As each zone migrates to the Policy Admin System, estimates flip to actuals — coverage is now 91% and rising.

Distribution heatmap

Where SBI Life sells & services

Bubble size = GWP; color = zone health. Hover any zone for detail and its lead family.

India distribution network · 1250 offices
HealthyWatchAt riskHQ
Hierarchy

Zone → states → GWP

Distribution zones across SBI Life's national footprint.

West India (Mumbai HQ)420 offices · ₹30,000 Cr
Maharashtra (Mumbai HQ · Pune) · Gujarat · Goa · MP
North India (Delhi)360 offices · ₹27,000 Cr
Delhi-NCR · Uttar Pradesh · Uttarakhand · Punjab · Haryana · Rajasthan
South India (Chennai–Bengaluru)320 offices · ₹26,290 Cr
Karnataka (Bengaluru) · Tamil Nadu (Chennai) · Telangana · AP · Kerala
East India (Kolkata)130 offices · ₹18,000 Cr
West Bengal (Kolkata) · Bihar · Jharkhand · Odisha · Northeast
Concentration

Top zones by GWP

Lead product family shown where a scaled family anchors the zone.

Mumbai HQ · Natraj (Andheri East)
₹14,000 Cr
Delhi NCR
₹11,000 Cr
Pune & Rest of Maharashtra
₹8,000 Cr
Uttar Pradesh & Uttarakhand
₹8,000 Cr
Bengaluru (Karnataka)
₹8,000 Cr
Chennai (Tamil Nadu)
₹7,290 Cr
Kolkata (West Bengal)
₹7,000 Cr
Hyderabad (Telangana & AP)
₹6,000 Cr
Gujarat (Ahmedabad)
₹5,000 Cr

Bar color = data grain: green actuals · amber allocated · red region-only.

Detail

All zones · family & recording grain

The zone-level view — including which newer/project clusters still report at region level.

Zone / officeStateZoneLead familyGWPZone-grainRecording
Mumbai HQ · Natraj (Andheri East)HQMHWest India (Mumbai HQ)Smart Wealth Plus (ULIP)₹14,000 Cr99%Actuals
Delhi NCRDLNorth India (Delhi)Smart Wealth Plus (ULIP)₹11,000 Cr97%Actuals
Pune & Rest of MaharashtraMHWest India (Mumbai HQ)Smart Platina (Non-Par)₹8,000 Cr96%Actuals
Uttar Pradesh & UttarakhandUPNorth India (Delhi)Smart Platina (Non-Par)₹8,000 Cr91%Allocated
Bengaluru (Karnataka)KASouth India (Chennai–Bengaluru)Smart Wealth Plus (ULIP)₹8,000 Cr96%Actuals
Chennai (Tamil Nadu)TNSouth India (Chennai–Bengaluru)Smart Bonus (Par)₹7,290 Cr94%Actuals
Kolkata (West Bengal)WBEast India (Kolkata)Smart Wealth Plus (ULIP)₹7,000 Cr92%Actuals
Hyderabad (Telangana & AP)TGSouth India (Chennai–Bengaluru)Smart Platina (Non-Par)₹6,000 Cr89%Allocated
Gujarat (Ahmedabad)GJWest India (Mumbai HQ)Smart Bonus (Par)₹5,000 Cr90%Allocated
Punjab, Haryana & ChandigarhPBNorth India (Delhi)Retire Smart (Annuity)₹5,000 Cr88%Allocated
Kerala & South clusterKLSouth India (Chennai–Bengaluru)Retire Smart (Annuity)₹5,000 Cr85%Allocated
Bihar & Jharkhand (Patna)BREast India (Kolkata)Smart Bonus (Par)₹5,000 Cr83%Allocated
Odisha (Bhubaneswar)OREast India (Kolkata)Group & Credit-Life₹3,500 Cr78%Region-only
Goa & West clusterGAWest India (Mumbai HQ)eShield Next (Protection)₹3,000 Cr84%Allocated
Rajasthan & North clusterRJNorth India (Delhi)eShield Next (Protection)₹3,000 Cr82%Region-only
Northeast & East clusterASEast India (Kolkata)eShield Next (Protection)₹2,500 Cr72%Region-only