SSBI LifeExecutive Cockpit
Daily Briefing● Live · governed data

Wednesday, September 23, 2026

Today's focus: Cash outgovern payables, plug the discount leak. The day's plan leads; the rest of the week follows.

Cash target
₹1.67k Cr
VNB target
+₹1.18k Cr
Live market
Pulling live APE, rate, market & regulatory signals…

Your daily value-creation plan, cash-first — every goal sized and owned. Check goals off to feed the bridge; open ▸ play & evidence on any card for the steps and the numbers.

GWP YTD
₹101.29k Cr
▲ 19% vs last year
VNB margin
27.5%
₹6.67k Cr VNB
Operating RoEV
19.7%
return on EV
Premium due
₹3.88k Cr
14d to collect
Open proposals
2
₹3.10k Cr deciding
APE pipeline
₹24.27k Cr
incl. ₹22.80k Cr cross-sell

The week ahead · CEO's value-creation plan

Themed cash-first · grounded in SBI Life's governed data · embedded value at 10× VNB (assumption)

Cash · faster renewal collection
₹555.0 Cr
+₹55.5 Cr/yr carry saved
VNB · mix & program uplift
+₹1.18k Cr
≈ ₹11.84k Cr embedded value
Cash · claims & commission terms
₹1.11k Cr
modeled, paying to terms
Growth · cross-sell white-space
₹22.80k Cr
₹5.70k Cr weighted (25% won)
Value-creation bridge · this week
₹0 Cr captured of ₹2.85k Cr target · 0%

Target this week: ₹1.67k Cr cash + +₹1.18k Cr VNB (≈ ₹11.84k Cr embedded value). Captured rises as goals are checked off below.

Wednesday scorecard · today
0/1 achieved · 0%

The week, day by day

Take the full 40 days to pay reinsurance & vendor invoices (from 35) and start capturing early-pay discounts
₹9.40k Cr of annual outflow · commissions are paid on cycle, but reinsurance, technology, medical/underwriting & professional vendors can move to 40-day terms · about 0% of early-pay discounts captured today.
Cash+₹1.11k Cr~ modeled
🎯 Target: Vendor payment terms 35d → 40d; stand up early-pay discount capture (currently ~0%).
⏱ Why now: Commissions follow statutory cycles; on the rest, zero discount capture is straight leakage and payment timing is a same-week cash lever with no hit to VNB.
👤 Owner: President & CFO · Vendor & Reinsurance

Signals to watch

Leading indicators · one number, the action it implies

📊 Product concentration
ULIP = 45.4% of GWP

ULIP is ₹46.00k Cr of the ₹101.29k Cr book — margin stays diluted by the market-linked mix. The watch-item is the shift: grow protection, annuity & non-par to lift blended VNB margin 27.5%→29%.

🔁 Renewal mix
58% renewal vs GWP

Renewal premium is the sticky annuity of the business. Lift 13-month persistency and grow the non-par book — the durable, higher-margin income — to compound embedded value.

Sales velocity
Proposals are the slowest stage

₹1.60k Cr (eShield Next protection / agency) and ₹1.50k Cr (Smart Platina non-par / bancassurance) are sitting in Proposal. Enforce dated next steps before they age out.

🛟 Persistency watch
58.1% at the 61-month mark

13-month persistency is best-in-class at 87.9%, but the 61-month cohort has slipped to 58.1% as COVID-era (2020-21) policies lapse. Prioritise grace-period recovery before the 5-year mark.