SSBI LifeExecutive Cockpit

Company Hierarchy

One company, three reconciling structures — the management org, the operating segments, and the legal entity behind every transaction.

SBI Life Insurance Company Limited · FY26 (Mar'26, audited anchor)
India's #1 private life insurer by Individual NBP (25.5% private share) & IRP (22.9%)
29,344 employees · 1230+ own offices · 9 bancassurance partners
💎 Embedded value & shareholder returnsStep 2 of 7 · the three lenses (org · segment · entity)Ontology & MeshOrg Roll-up 360All journeys
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● LiveBuilt forChairman / Board· how the company is actually runFinance / FP&A· entity ↔ segment ↔ office roll-upTransformation PMO· which products aren't on the new PAS yet

A roll-up is never one clean tree. SBI Life is one company seen three ways — who reports to whom (org), which segment underwrites & sells the policy (segment), and which legal entity books it (entity). They only reconcile through the office, which is why the same business shows up as a segment here, a leader there, and a data-grain gap on the map.

Data backing: org (sbilife.co.in · IRDAI / exchange disclosures) · product registry · business_unit · zone · office
Drill any lens

Click a leader or segment → its offices and P&L

Pick a segment (e.g. Protection & Group) or a product line (e.g. eShield Next) to see the offices underneath and how much of the premium is office-grain actual vs Policy-Admin-allocated.

By segment
By product line

Bancassurance Distribution (SBI + 9 partners)

ULIP (Unit-Linked) · West India (Mumbai HQ) · scaled 2001 · Core
Site-grain coverage
0%
GWP
₹0 Cr
Renewal premium
₹0 Cr
New-biz margin ~28%
₹0 Cr
Offices · touchpoints
0 · 0
Where the premium is booked₹0 Cr actual · ₹0 Cr estimated

NaN% is office-grain actual; the rest is Policy-Admin-allocated from zone-level postings while the PAS cutover completes — shown as an estimate, reconciled to the zone total.

Offices (0)

No mapped office — this product books through a shared/zone ledger.

Lens 1 · Management org

How the company is run

Non-Executive Chairman (SBI Chairman) & MD & CEO → C-suite + distribution heads. Note: the ULIP, non-par, par and protection segments all run through the MD & CEO.

C.S. Setty
Non-Executive Chairman (SBI Chairman)
Amit Jhingran
Managing Director & CEO
Distribution heads
Head — Bancassurance (SBI & partners)
Head, Bancassurance
Bancassurance
Head — Agency Distribution
Head, Agency
Agency
Leadership team & functions
Ramesh Venkateshamurthy
Deputy CEO
Executive
Sangramjit Sarangi
President & Chief Financial Officer
Finance
Prithesh Chaubey
President & Appointed Actuary
Actuarial & Products
Head — Product & Pricing (ULIP / Non-Par / Par)
Head, Products
M. Anand
President & Chief Distribution Officer
Distribution
Abhijit Gulanikar
President — Operations & IT
Operations & IT
Head — Persistency & Renewals
VP, Persistency & Renewals
Subhendu Kumar Bal
President & Chief Risk Officer
Risk
Gopikrishna Shenoy
Chief Investment Officer (AUM ₹4.87 tn)
Investments
Santosh Chacko
President — Business Strategy
Strategy
Subodh Kumar Jha
EVP & Chief of Human Resources
People
Company Secretary & Compliance
Company Secretary & Compliance Officer
Legal & Compliance
Read this: the C-suite and distribution heads all report up through the MD & CEO (Amit Jhingran), chaired by SBI Chairman C.S. Setty as sole promoter (55.32%). That's a roll-up tell: the heritage segments (core ULIP, Par) are fully on the new Policy Admin System and form the operating spine, while the newer high-value engines (non-par savings, annuity, protection) are still scaling and migrating — so they show up at coarser data grain on the map.
10
Products & lines
under one company
10
Launched
with a launch year
2
Fully mature
on the new Policy Admin System
5
Still scaling
migrating / new
Lens 2 · Operating segments · Lens 3 · legal entity

SBI Life → segment → product line

Each segment books premium under one legal entity; the colour rail is its segment, the badge its transformation state.

ULIP (Unit-Linked)· ₹46,000 Cr · 3 products
Bancassurance Distribution (SBI + 9 partners)
West India (Mumbai HQ) · launched 2001 · Head — Bancassurance (SBI & partners)
Core

The structural moat — parent SBI ~22,000 branches + 9 partner banks; ~60% of APE.

books at office grain (on Policy Admin)
Smart Wealth Plus (ULIP)
West India (Mumbai HQ) · launched 2016 · Head — Product & Pricing (ULIP / Non-Par / Par)
Core

Flagship unit-linked wealth family — the scale & AUM engine (~60% of APE).

books at office grain (on Policy Admin)
Smart Elite (ULIP)
West India (Mumbai HQ) · launched 2020 · Head — Product & Pricing (ULIP / Non-Par / Par)
In progress

Premium / online ULIP (eWealth / Elite) — HNI & digital-native buyers.

books at zone level (allocated)
Non-Par Savings & Annuity· ₹30,000 Cr · 3 products
Retire Smart (Annuity)
South India (Chennai–Bengaluru) · launched 2015 · Head — Product & Pricing (ULIP / Non-Par / Par)
In progress

Annuity & pension (Retire Smart / Smart Annuity Plus) — NBP +34%; lengthens liabilities.

books at zone level (allocated)
Smart Platina (Non-Par)
North India (Delhi) · launched 2018 · Head — Product & Pricing (ULIP / Non-Par / Par)
In progress

Guaranteed non-par savings (Smart Platina / Smart Bachat) — the mix-shift prize.

books at zone level (allocated)
Digital / Direct & Bima Sugam
South India (Chennai–Bengaluru) · launched 2022 · President — Business Strategy
In progress

Direct/online, web-aggregators, CSC & the Bima Sugam marketplace — fastest-growing channel.

books at zone level (legacy)
Participating (Par)· ₹16,290 Cr · 1 product
Smart Bonus (Par)
South India (Chennai–Bengaluru) · launched 2010 · Head — Product & Pricing (ULIP / Non-Par / Par)
Integrated

Participating with-profits savings — Par NBP +123% off a low base; high persistency.

books at office grain (on Policy Admin)
Protection & Group· ₹9,000 Cr · 3 products
Agency Distribution (2.82 lakh agents)
North India (Delhi) · launched 2001 · Head — Agency Distribution
Core

Tied-agency force — higher protection & par skew; ~29% of APE.

books at zone level (allocated)
Group & Credit-Life
North India (Delhi) · launched 2008 · Head — Bancassurance (SBI & partners)
Integrated

Group fund, credit-life & employer schemes — scaling fast via the SBI loan book.

books at office grain (on Policy Admin)
eShield Next (Protection)
West India (Mumbai HQ) · launched 2019 · Head — Agency Distribution
In progress

eShield Next term + Smart Swadhan (ROP) + Saral Jeevan Bima — the VNB-margin engine (~55%).

books at zone level (allocated)
Why it matters

The three lenses only reconcile at the office

A single policy is booked by the legal entity, sold under a segment, owned by a segment / distribution head, and issued from an office in a zone. Entity resolution keeps them tied.

The chain, end to end
Legal entity (SBI Life Insurance Company Ltd)
  → Operating segment (Non-Par Savings & Annuity)
    → Segment / distribution head (via MD & CEO)
      → Office cluster (Bengaluru, Karnataka)
        → Zone (South India)
How it holds together

Entity resolution maps each legacy office / channel / product code to one node, so a number can roll up by any lens — by leader, by segment, by zone — and still tie to the same total. Where a newer product still books at zone level, the office and segment figures are Policy-Admin-allocated and flagged, not invented.

By segment
4 segments
ULIP · Non-Par · Par · Protection & Group
By product
10 products
2 mature
By zone
4 zones
West · North · South · East India
By leader
14 execs
Chairman → C-suite + heads