SSBI LifeExecutive Cockpit

Distribution Roll-up 360

One additive tree — Zone → Segment → Office cluster — scoped to your role, with live GWP, renewal premium and the data-grain that says how far you can trust each number.

SBI Life Insurance Company Limited · FY26 (Mar'26, audited anchor)
India's #1 private life insurer by Individual NBP (25.5% private share) & IRP (22.9%)
29,344 employees · 1230+ own offices · 9 bancassurance partners
Executive read· the answer, then the moves

The footprint rolls up to 16 office clusters across 10 products & channels, but the mix-shift isn't finished: ~₹3,551 Cr of untapped VNB margin is still maturing in 4 scaling product families and ₹7,500 Cr of new-business growth is in the pipeline. Point the org at maturing the margin and scaling non-ULIP.

4 of 4 headline metrics improving vs prior · still off target: Gross Written Premium (GWP) ₹1,01,290 Cr vs ₹1,10,000 Cr, Renewal Premium ₹58,740 Cr vs ₹68,000 Cr, Renewal Premium Mix 58.0% vs 60.0%

Do now — ranked by urgency
  1. 1
    Capture the ~₹3,551 Cr of untapped VNB marginWatch
    Why it matters

    4 product families are still scaling, led by Smart Platina (Non-Par) at ~₹1,210 Cr of untapped value — margin that only lands as the family matures and persistency capture finishes.

    What's driving it
    • ~₹3,551 Cr untapped across 4 scaling families
    • Smart Platina (Non-Par): 86% digital-maturity · persistency capture 72%
    FYI

    16 office clusters across 10 products rolled up additively

  2. 2
    ULIP concentration in the mixWatch
    Why it matters

    Accelerate Non-Par savings, annuity & protection to lift VNB margin 27.5%→29%+.

    What's driving it
    • Product mix
    • Signal: Alert
    FYI

    ULIP ~60% of APE / ₹46,000 Cr GWP — margin-diluting vs peers; deliberate shift to non-par / protection under way.

  3. 3
    Harvest the ₹7,500 Cr of new-business growthOpportunity
    Why it matters

    ₹7,500 Cr of protection / annuity / non-par scale-up sits across the channel base; Annuity & pension build-out (Retire Smart) (Non-Par Savings & Annuity, ₹2,000 Cr) leads the queue.

    What's driving it
    • ₹7,500 Cr new-business growth in play
    • Top opportunity Annuity & pension build-out (Retire Smart) at ₹2,000 Cr (58%)
    FYI

    5 external demand signals tracked

  4. 4
    Bancassurance moat compoundingOpportunity
    Why it matters

    Deepen SBI CIF activation & other-channel growth (Direct/Online +38%).

    What's driving it
    • Distribution reach
    • Signal: Alert
    FYI

    Banca ~60% of APE / ₹61,000 Cr GWP anchored by parent SBI's ~22,000 branches + 9 partners.

💎 Embedded value & shareholder returnsStep 3 of 7 · distribution footprint & the data grainCompany HierarchyValue Creation PlanAll journeys
🌐 Enterprise 360 modules· on Distribution Roll-up 360Browse all 31 views ▾
● LiveBuilt forChairman / Board· roll the whole footprint up or down by any unitZone Head / Segment Head· their slice, ranked against peersFinance / Transformation PMO· which rupees are actual vs still Policy-Admin-allocated

The roll-up lens, made operable. Pick the role you're signed in as and the tree opens at your scope; every level sums additively from the office grain. The data twist: each office is tagged office-grain actual, Policy-Admin-allocated, or zone-only estimate — so the headline isn't just the number, it's how much of it you can bank. Offices carry their segment, transformation state and margin straight from the registry.

Data backing: office (GWP · renewal premium · branch touchpoints · data grain · coverage) · product registry (→ segment, transformation status, margin) · org (leadership)
Access-scoped · additive · live ₹

Walk the org from any altitude

Set an access level, drill the tree, rank offices within a cohort, and see who owns each unit — each office links to its Distribution Network 360, each segment to its Products & Segments 360.

● Live ₹Signed in as Chairman / Board — scope:All zones· 16 offices in view6 at-risk
GWP
₹1,01,290 Cr
16 offices · FY26
Renewal premium
₹60,800 Cr
60% renewal mix
New-biz margin ~28%
₹27,855 Cr
modeled blended margin
Branch touchpoints
1k
own offices / branch reach
Office-grain coverage
9143%
trust as actuals
Newer-product share
100%
₹1,01,290 Cr from newer products
Where this revenue is booked₹55,290 Cr actual · ₹46,000 Cr estimated
₹55,290 Cr
₹37,000 Cr

55% is office-grain actual; the rest is Policy-Admin-allocated from zone-level postings while the PAS cutover completes — shown as an estimate, reconciled to the zone total.

Peer cohort leaderboard
Group by
Offices
4
GWP
₹30,000 Cr
Renewal
₹18,000 Cr
Coverage
9520%
#OfficeOffice-grain coverageGrain
1Mumbai HQ · Natraj (Andheri East), MH · Smart Wealth Plus (ULIP)99%Actuals
2Pune & Rest of Maharashtra, MH · Smart Platina (Non-Par)96%Actuals
3Gujarat (Ahmedabad), GJ · Smart Bonus (Par)90%Allocated
4Goa & West cluster, GA · eShield Next (Protection)84%Allocated
Who owns thisZone · West India (Mumbai HQ)
Chairman
C.S. Setty — Non-Executive Chairman (SBI Chairman)
Open Products & Segments 360 →
Distribution roll-up · Chairman / Board viewClick a row to see its owners · Zone → Segment → Office
Zone · Segment · OfficeGWPRenewalMargin ~28%TouchpointsCoverageHealthGrain / link
(4)30%₹30,000 Cr₹18,000 Cr₹8,250 Cr4209520%1/4
(1)14%₹14,000 Cr₹8,400 Cr₹3,850 Cr1409900%Segment 360 →
(1)8%₹8,000 Cr₹4,800 Cr₹2,200 Cr1209600%Segment 360 →
(1)5%₹5,000 Cr₹3,000 Cr₹1,375 Cr1009000%Segment 360 →
(1)3%₹3,000 Cr₹1,800 Cr₹825 Cr608400%1/1Segment 360 →
(4)27%₹27,000 Cr₹16,200 Cr₹7,425 Cr3809189%1/4
(1)11%₹11,000 Cr₹6,600 Cr₹3,025 Cr1309700%Segment 360 →
(1)8%₹8,000 Cr₹4,800 Cr₹2,200 Cr1109100%Segment 360 →
(1)5%₹5,000 Cr₹3,000 Cr₹1,375 Cr808800%Segment 360 →
(1)3%₹3,000 Cr₹1,800 Cr₹825 Cr608200%1/1Segment 360 →
(4)26%₹26,290 Cr₹15,800 Cr₹7,230 Cr3209176%1/4
(1)8%₹8,000 Cr₹4,800 Cr₹2,200 Cr1009600%Segment 360 →
(1)7%₹7,290 Cr₹4,400 Cr₹2,005 Cr909400%Segment 360 →
(1)6%₹6,000 Cr₹3,600 Cr₹1,650 Cr808900%Segment 360 →
(1)5%₹5,000 Cr₹3,000 Cr₹1,375 Cr508500%1/1Segment 360 →
(4)18%₹18,000 Cr₹10,800 Cr₹4,950 Cr1308400%3/4
(1)7%₹7,000 Cr₹4,200 Cr₹1,925 Cr509200%Segment 360 →
(1)5%₹5,000 Cr₹3,000 Cr₹1,375 Cr408300%1/1Segment 360 →
(1)3%₹3,500 Cr₹2,100 Cr₹963 Cr257800%1/1Segment 360 →
(1)2%₹2,500 Cr₹1,500 Cr₹688 Cr157200%1/1Segment 360 →
GWP, renewal premium and branch touchpoints roll up additively (every level = the sum of its children). Coverage is GWP-weighted. An office inherits its segment, transformation status and margin from the product registry; ACT / ALLOC / REGION mark whether an office books at true office grain or is Policy-Admin-allocated while the PAS cutover completes. Each office links to its Distribution Network 360; each segment to its Products & Segments 360.
Where to point the roll-up next

~₹3,551 Cr untapped margin · ₹7,500 Cr growth in play

The mix-shift isn't finished. Three queues that turn the org tree into a plan: families still scaling, new-business growth, and the external signals pulling demand.

Mix-shift whitespace · untapped VNB margin
Smart Platina (Non-Par)
86% digital-maturity · persistency 72%
~₹1,210 Cr
In progress
eShield Next (Protection)
84% digital-maturity · persistency 66%
~₹1,029 Cr
In progress
Retire Smart (Annuity)
82% digital-maturity · persistency 68%
~₹845 Cr
In progress
Smart Elite (ULIP)
88% digital-maturity · persistency 74%
~₹468 Cr
In progress
New-business growth · top opportunities
Annuity & pension build-out (Retire Smart)
Non-Par Savings & Annuity · Develop · 58% · signal-driven
₹2,000 Cr
Individual protection scale-up (eShield Next)
Protection & Group · Proposal · 62% · signal-driven
₹1,600 Cr
Non-Par savings mix-shift (Smart Platina)
Non-Par Savings & Annuity · Proposal · 60% · signal-driven
₹1,500 Cr
Group credit-life via SBI loan book
Protection & Group · Negotiation · 72%
₹1,200 Cr
Digital / phygital direct protection
Protection & Group · Qualify · 45% · signal-driven
₹700 Cr
External signals · demand pull
GST 2.0: individual life & health premiums made GST-exempt (22 Sep 2025)
High
IRDAI/Exchange · Individual Savings (Par & Non-Par) · 2026-05-20 → boosts affordability/demand but removes input-tax credit; one-off ITC reversal is why FY26 PAT looks flat & margin softened.
Revised surrender-value norms in force (1 Oct 2024) — higher early SSVs
High
IRDAI/Exchange · Non-Par Savings & Annuity · 2026-04-30 → pressured non-par economics industry-wide; SBI Life absorbed & re-priced.
Private life peers' FY26: HDFC Life +8%, ICICI Pru +1%, Axis Max +19%
Medium
News · Protection & Group · 2026-04-25 → SBI Life leads on individual NBP & IRP; peers' margins higher on lower ULIP mix — the mix-shift race.
Bima Sugam (insurance electronic marketplace) rollout gathers pace
Medium
News · Brokers & Corporate Agents · 2026-04-22 → unified buy/service/claim marketplace; 'insurance for all by 2047' — distribution & margin implications.
SBI Life FY26 results: APE +13%, VNB margin 27.5%, solvency 190%
High
IRDAI/Exchange · ULIP (Unit-Linked) · 2026-04-22 → #1 private insurer; renewals ₹58,740 Cr, IEV ₹80,790 Cr; underlying PAT +29% ex one-offs.